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2010-03-15
Itrim nominated Franchise System of the Year
Last weekend Itrim was nominated for the Franchise System of the Year in Sweden for the fourth year running. This is the most prestigious award within the franchise world and is presented each year by the Swedish Franchise Association.
2010-01-14
2009 - a record year for Itrim
In 2009, sales by the Itrim chain rose by 25 percent to SEK 90 million. Itrim is one of Sweden's fastest growing companies and today has 28 centres around the country. A number of new Itrim centres are scheduled to open in 2010.
2009-11-26
Itrim results presented at medical conference
A scientific study of Itrim's weight-loss results shows that customers who have undergone the second year of the Itrim programme maintain an average weight loss of 12.3 kg, even after two years.
2009-11-02
Itrim opens in Farsta Centrum shopping centre
Itrim's 28th centre opened its doors on 10 December. Itrim Farsta Centrum opened in newly refurbished premises at Karlandaplan 8, next to Farsta local hospital in the Farsta Centrum shopping centre, south of Stockholm
2009-09-08
Record numbers choose Itrim: 76% increase
In August, the number of new customers joining the Itrim chain rose almost 76% compared to the same period in 2008.
2009-03-27
Itrim presents unique weight-loss result
Itrim has just presented its first two-year result, which shows that people who follow Itrim's programme continue to lose weight even during the second year.
2009-03-21
Itrim wins International Marketing Award
2009-03-02
Itrim nominated for Franchise System of the Year
Itrim has been nominated for the Franchise System of the Year in Sweden for the third consecutive year.
2009-02-25
Ground-breaking news from members of Itrim
A new study conducted by Dr. Neovius, associate professor Sundström (both members of Itrim's Scientific Advisory Board) and Professor Rasmussen has found that overweight teens with a BMI in excess of 30 are as much at risk as heavy smokers.
2009-02-23
Strong growth for Itrim in 2008
In 2008 sales by the Itrim chain increased by 55 per cent to SEK 71.7 million (2007: SEK 46.3 million).
2009-02-09
Itrim growing despite crisis
Interest in Itrim hit record levels in January. The number of new customers during the month was up 19.8 per cent on last year's figure.
2009-01-27
Two new centres will open in Stockholm
Itrim is to open two new centres in February in the middle of Stockholm, Itrim Norra Bantorget and Itrim Stureplan.
2008-12-04
Itrim is the 11th fastest growing company
Itrim is the 11th fastest growing company in Sweden, and was named as a 'gazelle company' by the financial daily Dagens Industri. Between 2004 and 2007, Itrim grew by 1,362%.
2008-10-06
Itrim's results draw attention in the USA
A scientific study of Itrim's weight-loss results was presented last weekend at the world's largest convention on obesity, organised by the Obesity Society in Phoenix, USA.
2008-08-22
Itrim on TV4 and in DI etc.
The news of Mats Lederhausen’s significant investment in Itrim has attracted the attention of leading Swedish media resulting in articles in the daily newspapers and features in TV4’s Financial News and in Veckans Affärer.
2008-08-19
Mats Lederhausen invests in Itrim
Mats Lederhausen, former Managing Director of Swedish McDonald’s and head of global strategy for the fast food chain is investing in stages up to SEK 30 million in Sweden’s leading exercise and weight loss chain Itrim.
2008-07-30
Great media interest in Itrim
Interest in Itrim has grown significantly during the spring and this is particularly evident in media coverage of the company. During the spring, Itrim’s customers have appeared on the newsbills of newspapers Expressen and Aftonbladet five times...
2008-06-09
Itrim adds to its Scientific Advisory Board
Martin Neovius MD has joined Itrim’s Scientific Advisory Board.
2008-05-16
The Itrim centre of the year is announced
On 10-11 May Itrim held its annual conference for all of its franchisees. This year the chain’s national meeting was held in Rosenön outside Stockholm where around 60 franchisees and support staff mingled, exchanged experiences and looked to the future.
2008-05-15
Itrim's results attract attention in Europe
A scientific study of Itrim’s weight loss results was presented at Europe’s biggest congress on obesity. This unique result indicates that Itrim’s weight loss programme is an effective method of promoting weight loss and fighting obesity on a large scale.
2008-05-14
Annual accounts 2007: Continued strong growth
Franchise company Itrim Sverige AB’s annual accounts for 2007 show very strong growth in net sales and a positive result. Net sales were at SEK 27,921,000 (13,993,000), an increase of 100%. Profit after financial items was SEK 3,540,000 (-1,178,000).
2008-05-12
New Itrim centre in Haninge
Itrim Haninge will be the Itrim chain’s 26th centre and the ninth one to open in Stockholm.
2008-04-14
New Itrim centre in Spånga
Itrim Spånga will be the 25th centre in the Itrim chain and the eighth centre in Stockholm.
2008-03-18
Itrim named as Company of the Year
Itrim has been named as Company of the Year by Linköping Municipality.
2008-03-13
New Itrim centre in Norrköping
Norrköping is next in line for fast-growing Itrim. Following the start-up of two successful centres at Itrim Motala and Itrim Linköping, Maria Lundmark is now opening a new Itrim centre in Norrköping.
2008-03-04
New Itrim centre in Östersund
Östersund will be the first location in the north of Sweden to get an Itrim centre.
2008-02-15
Itrim's strong growth continues
In 2007 the Itrim chain’s sales increased by 62% to SEK 46.3 million.
2008-01-29
Itrim nominated as Franchise System of the Year
For the second year running Itrim has been nominated as Franchise System of the Year in Sweden. This is the greatest honour in the franchise world.
2008-01-18
Record interest in Itrim (+85%)
Itrim is currently experience its greatest level of interest from customers ever.
2007-12-28
Itrim's unique results at the European Congress
New scientific study provides further evidence that the Itrim programme works.
2007-12-23
Itrim's customers lose 33 tonnes
Our weight-loss customers have lost 33.228 kilos (73.254 pounds) so far this year. That is the equivalent of 498 women.
2007-12-17
Itrim launches international website
Itrim launched its international website on 30 different markets today. This is part of the international campaign that began earlier this year
2007-11-27
New Itrim centre in Nyköping
Itrim is to open a new centre in Nyköping, early 2008.
2007-09-28
Nine new Itrim centres so far this year
This week, Itrim opened its ninth centre since the beginning of the year. The rate of expansion is thus in line with the company's target of one new centre a month.
2007-08-24
Pressure on Itrim's courses this autumn
People are currently signing up to Itrim in very large numbers, and many Itrim centres are starting to report that their weight loss courses are now fully booked until the middle of autumn.
2007-06-24
Year-end 2006: Strong growth for Itrim (+157 %)
The 2006 accounts of franchisor Itrim Sverige AB show very strong growth in sales and another positive operating result.
2007-06-14
District court prevents Xtravaganza from copying
2007-06-05
Launch of Itrim's customer magazine
The first issue of Itrim's customer magazine will soon be hitting customers' mailboxes.
2007-05-25
New Itrim centre in Kungsbacka
Itrim is to open a new centre in Kungsbacka, Gothenburg, in September
2007-05-16
Itrim Centres of the Year chosen
Itrim's annual conference was held on 12-13 May, attended by all the franchisees within the chain.
2007-05-16
Itrim Centres of the Year chosen
Itrim's annual conference was held on 12-13 May, attended by all the franchisees within the chain.
2007-05-11
Itrim to open new centre in Gothenburg
Once the summer and the holiday period are over, Itrim will open its 20th centre. The new centre will be in Eriksberg, Gothenburg.
2007-04-26
New CEO and management team for Itrim Sverige
Following a highly successful recruitment campaign during the winter, we now have four new members of staff in Itrim's support office.
2007-04-18
Itrim's Erik Hemmingsson gains doctorate
Erik Hemmingsson, Programme Director within the Itrim chain, completed his second disputation this week.
2007-03-07
Itrim opens centre in Solna
Itrim is to open its 19th centre. Itrim Solna will be Stockholm's ninth centre and will be in Solna Business Park, Svetsarvägen 13, directly opposite ICA Maxi
2007-03-01
Itrim opens a centre in Södermalm
A long called-for centre is set to open on Sunday 22 April. Itrim Södermalm is currently undergoing a full refurbishment of its premises at Magnus Ladulåsgatan 48, ready for the spring opening
2007-02-15
In-depth description of Itrim
2007-02-13
Itrim nominated ”Franchise System of the Year'
Itrim is one of the nominees for the 2006 Franchise System of the Year, an award given by the Swedish Franchise Association at the annual Franny gala in March.
2007-02-12
Itrim opens centre in Helsingborg
The next town to get its own Itrim centre will be Helsingborg. A modern exercise and weight loss centre will be opening in time for the summer at Rundgången 30 A (next to the new police station).
2006-12-18
Itrim opens centre in Uppsala
Sweden's fourth-biggest city is to get its own Itrim centre at last.
2006-12-13
Itrim opens centre in central Stockholm
Itrim will soon be opening its first centre in central Stockholm. Itrim Kungsholmen will be the chain's 15th centre and is due to open in spring.
2006-12-06
Debate article in Dagens Medicin
On Wednesday 29 November, Dagens Medicin published a debate article written by Erik Hemmingsson under the heading 'Landsting behöver industrin i kamp mot fetma' (District council needs business to help in battle against obesity).
2006-12-06
Dagens Nyheter: Best results with Itrim
Dagens Nyheter reported on Itrim's weight loss result study which was presented at the annual medical conference in Gothenburg at the end of November.
2006-11-27
Itrim's results presented at doctors' conference
A study of Itrim's weight loss results is to be presented at the annual meeting of the Swedish Society of Medicine - Weight loss of 11.7 kg after one year.
2006-11-24
New Itrim centre in Malmo
Chris Thulin Strömer will soon be opening her and Skåne's second Itrim centre to meet the huge demand for Itrim's services.
2006-11-20
Itrim's 'palm of the hand' method takes over...
In a series of three articles, the Expressen newspaper has highlighted the so-called "palm of the hand" method developed by Birgitta Johansson, founder of Itrim and now Director of Training.
2006-11-06
Press release: Itrim to open nine new centres
Itrim is Sweden's fastest growing exercise and weight loss chain. There are currently twelve Itrim centres around the country and nine new ones will be opening soon
2006-10-24
Itrim's Mr Erik Hemmingsson on expert panel
Erik Hemmingsson, Programme Director at Itrim is one of the experts who will be answering readers' questions in the series of articles about diabetes starting in the Expressen newspaper this week.
2006-10-19
Record interest in advertised posts
This autumn's recruitment campaign to strengthen the Itrim organisation has surpassed all expectations.
2006-10-18
Ny forskning visar vikten av fysiska möten
Fysiska möten hjälper för att bibehålla viktminskning.
2006-10-04
New Itrim centre in Södertälje
Södertälje is the next town in Itrim's sights. Itrim Södertälje will open its doors in December, making it the 13th Itrim centre.
2006-09-22
Four new key persons sought
The support office is creating four new posts to handle the increased interest in Itrim, both from Sweden and abroad.
2006-09-21
Itrim's Zarah Öberg to host new TV show
Zarah Öberg, franchisee for Itrim Västerås, is to present a new TV show this autumn.
2006-09-06
Senaste nytt från världskongressen om fetma
Erik Hemmingsson, Programme Director at Itrim and researcher at the Obesity Unit at Karolinska University Hospital, reports from the 10th International Congress on Obesity which is taking place in Sydney, Australia, 3-8 September 2006.
2006-09-04
Itrim reports on latest research findings
Erik Hemmingsson, Programme Director at Itrim and researcher at the Obesity Unit at Karolinska University Hospital reports from the 10th International Congress on Obesity, which is taking place in Sydney, Australia, from 3-8 September 2006.
2006-08-23
Itrim continues strong expansion - over 200%
The success of the Itrim centres is reflected in the half-year accounts of franchisor Itrim Sverige AB for 2006, which show a continuation of the very strong growth in sales.
2006-08-18
Itrim at the International Congress on Obesity
In September, two scientific meetings will be held in Australia, where Itrim will be represented by Programme Director Erik Hemmingsson.
2006-08-08
Seven new Itrim centres
Interest in becoming an Itrim franchisee is constantly growing.
2006-07-02
Itrim in the Aftonbladet
Monday's edition of Aftonbladet contained a long article about Itrim and how the municipality of Nacka lost 700kg by taking part in programmes at Itrim Sickla
2006-06-27
Itrim evaluates new fitness test
Together with excess weight, particularly around the waist, there are few factors that affect health more than physical fitness
2006-05-30
Itrim Centres of the Year chosen
Itrim's annual conference was held on 20-21 May, attended by all the franchisees within the chain.
2006-05-26
Aktuellt reports from Itrim
Studies show that nine out of ten patients would rather have exercise prescribed by their doctor than drugs.
2006-05-22
Year-end 2005: Record growth for Itrim
The 2005 accounts of franchisor Itrim Sverige AB show very strong growth in sales and improved results.
2006-04-27
Dagens Nyheter congratulates Itrim franchisee
Today's edition of Dagens Nyheter devoted a long article to Maria Lundmark, franchisee of two Itrim centres and, this week, the first franchisee to be named as New Entrepreneur of the Year
2006-04-24
Better poker player thanks to Itrim
Professional poker player Karin Lundgren has managed to improve her results through a new poker training programme focusing on diet, exercise and motivation, developed in conjunction with Itrim Motala
2006-04-18
Itrim helps the police
In 2005 the Gothenburg police force carried out its biggest ever keep-fit initiative.
2006-03-17
Itrim on TV
TV channel Östergötland Runt met with two weight loss customers at Itrim Motala.
2006-01-19
New Itrim centre in Linköping
Sweden's fifth largest town, Linköping, will get its first Itrim centre this spring. Following the successful launch of Itrim Motala in 2005, Maria Lundmark is now opening her second Itrim centre, this time in the neighbouring town of Linköping.
2005-12-21
Itrim appoints obesity researcher
Erik Hemmingsson, PhD, has been appointed as Programme Director for the Itrim chain. After graduating from the school of sports sciences, Erik gained a PhD in behavioural science from the University of Bristol
2005-11-18
New Itrim centre in Åkersberga
Åkersberga, north of Stockholm, is to get its own Itrim centre. Itrim Åkersberga will open in spring 2006, making it the eleventh centre in the Itrim chain.
2005-10-31
Press release: Itrim expands in Gothenburg
Itrim, a Swedish franchise organisation in the exercise and weight loss sector, will be opening a new centre in Nordstaden, Gothenburg, on 5-6 November. This will be the second Itrim centre in the Gothenburg region and the tenth in Sweden
2005-10-18
New Itrim centre in Liljeholmen
Itrim, a Swedish franchise organisation within the exercise and weight loss sector, is opening a centre in Liljeholmen on 23 October. This will be the fourth Itrim centre in Stockholm and the ninth in Sweden.
2005-10-07
Pressmeddelande: Nacka kommun...
Since the Swedish exercise and weight loss franchise chain Itrim opened its centre in Sickla in March this year, the number of customers has grown steadily.
2005-10-04
Cardiovascular researcher joins Itrim
Doctor and public health researcher Johan Sundström becomes new member of Itrim's expert panel.
2005-09-27
Itrim seeks Programme Director
Itrim is expanding its activity and is now looking for the right person for the role of Programme Director.
2005-08-29
Unique weight loss method is gaining ground
2005-08-17
Itrim opens centre in Jägersro
Itrim, a Swedish franchise chain within the exercise and weight loss sector, is opening a centre in Jägersro on 20 August, and will be hosting an open house between 11am and 6pm. Jägersro will be the eighth Itrim centre in Sweden.
2005-08-10
New Itrim centre in central Gothenburg
The Itrim chain's ninth exercise and weight loss centre is to open in Nordstaden, much to the delight of all Gothenburgers.
2005-05-26
Itrim Centres of the Year chosen
Itrim's annual conference was held on 20-21 May, attended by all the franchisees within the chain. The national meeting was held at Itrim Enskede and Hasseludden Yasuragi.
2005-05-26
Itrim in new franchise book
Sweden's leading franchise experts are to launch a new book, ”Franchising i praktiken” (Franchising in practice), in which Itrim is dedicated a chapter.
2005-05-09
New Itrim centre in Malmo
Itrim Jägersro will be Skåne's first Itrim centre and the eighth in the country.
2005-05-09
New Itrim centre in Malmo
Itrim Jägersro will be Skåne's first Itrim centre and the eighth in the country.
2005-04-20
The customers have their say
Find out what Itrim's customers think
2005-04-14
Prof. Claude Marcus joins Itrim's expert panel
Professor Claude Marcus from the Karolinska University Hospital is the new member on Itrim's panel of experts.
2005-03-29
Weight loss result
Itrim's weight loss programme focuses on quick and lasting weight loss.
2004-12-12
One fifth of Volvo disappeared
Together, the employees in Volvo's weight loss group weighed almost two tonnes.
2004-12-09
New Itrim centre in Sickla
Health advisors Mia Linder and Anna Eliasson will be opening their newly built Itrim centre during March. All residents of Nacka and Värmdö who want a lighter and healthier life can now enjoy having their own Itrim centre.
2004-12-01
New Itrim centre in Motala
Östergötland will get its first Itrim centre, Itrim Motala, in the New Year. Franchisee Maria Lundmark and health advisor Carin Böök welcome everyone to the new Itrim premises at Platensgatan 2.
2004-11-15
New Itrim centre in Eskilstuna
The lucky people of Eskilstuna are to get their own Itrim centre, the fifth in the Itrim chain.
2004-10-10
Itrim aims to expand further
There has been a great deal of interest from existing franchisees with more than 200 applicants in the past six months alone.
2004-09-16
New Itrim centre in Enskede
Elisabeth Tollemark and Peter Settergren are opening Itrim Enskede, with open house on Thursday 16 September from 10am to 6pm at Tussmötevägen 187 A.
2004-03-01
New Itrim centre in Västerås
Åsa Rydberg has now opened her Itrim centre at Stora gatan 46 in central Västerås.
2004-01-20
Itrim in the Aftonbladet
The Body and Health section of Aftonbladet newspaper devoted five pages to Itrim's programme today. Stina Karlsson, franchisee and sports psychologist, describes what goes on at Itrim Mölndal
2003-11-08
New Itrim centre in Täby
Ylva Marcusson Nilsson and Petra Almquist open the doors to Itrim Täby in Roslags-Näsby, north of Stockholm.
2003-10-16
The first Itrim centre to Mölndal
Stina Karlsson and Helén Glasér welcome visitors to the official opening of Itrim Mölndal at Ågatan 26C, on Thursday 16 October from 3-9pm.
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